Performance & Digital Marketing Executive

About the Role We are looking for a Performance & Digital Marketing Executive to plan, execute, and optimize paid and organic marketing campaigns across digital and offline channels. The ideal candidate combines hands-on experience running paid social and search campaigns with strong lead management, sales coordination, and reporting skills, and is comfortable using AI tools to speed up campaign execution and analysis. Key Responsibilities ● Plan and execute paid campaigns across Meta (Facebook/Instagram), Google Ads, LinkedIn, and other platforms, managing budgets and optimizing for cost per lead and ROAS. ● Monitor performance using Google Analytics and other tracking tools; build regular reports on spend, leads, conversions, and campaign ROI. ● Manage organic digital presence: SEO, content marketing, email and WhatsApp marketing, and brand promotion across social channels. ● Generate and manage leads (including international leads) through digital and offline channels; own follow-up and pipeline tracking in CRM. ● Coordinate with the sales team on lead handoff, follow-ups, and conversion; prepare periodic sales and marketing performance reports. ● Support offline marketing activities — exhibitions, seminars, and print media — including planning, logistics, and post-event lead capture. ● Prepare quotations, tender documentation, and assist with registrations/subsidies where relevant to the business. ● Use AI tools (e.g., ChatGPT) and BI tools (e.g., Power BI) to streamline content creation, campaign analysis, and reporting. ● Stay current on platform updates and best practices across SEO, SEM, SMM, affiliate, and influencer marketing. Requirements ● Bachelor's degree (any discipline); a background in engineering, business, or marketing is a plus. ● 4–6 years of experience in digital/performance marketing, with direct hands-on campaign management (not agency-only oversight). ● Proven experience with Meta Ads Manager, Google Ads, and Google Analytics. ● Working knowledge of CRM tools for lead tracking and pipeline management. ● Strong proficiency in Excel, PowerPoint, and Power BI for reporting. ● Comfortable working with AI tools to support content and campaign workflows. ● Strong written and verbal communication skills in English and Hindi. ● Ability to manage both digital campaigns and offline marketing activities (exhibitions, print, seminars) simultaneously. Preferred Certifications ● Google Digital Marketing & E-Commerce Certification (or equivalent) ● Meta Social Media Marketing Certification (or equivalent) ● SEO/SEM/SMM, Affiliate, or Influencer Marketing certification ● Generative AI / ChatGPT tools certification Soft Skills ● Strong ownership and follow-through — able to manage a task from lead generation to conversion. ● Team coordination and stakeholder management (sales, vendors, clients). ● Time management across multiple concurrent campaigns and offline events. ● Analytical mindset with comfort in translating data into actionable reports.