SEO Lead & Content Strategist
Marketing Ahmedabad5–8 yrs experience11–12 LPA
Job Role:
Your are responsible to personally grown organic traffic and leads for their own employer's website — planned it, written the content themselves, and answered for the numbers — instead of only running SEO tasks on client accounts
Responsibilities
- Worked with SaaS or software B2B Company. Worked in-house at a SaaS product company or an IT services agency.
- You with own the SEO and content of the site of the company not various clients of the company, in past same experience is needed so someone who owned the agency's own site or their SaaS product site — and you would be answerable for its traffic and leads.
- You will be responsibile to write the content yourself with the help of AI tools and do a proper keyword management as a content strategist.
- You will need to lead writers, junior SEOs, interns or regular freelancers in the team and have a past experience with the same.
- You will be answerable for organic traffic or leads, not just publishing and represent those numbers to the founder or head of marketing directly.
- One content plan across service pages, industry and technology, pages, comparison pages, and the blog.
- Writing the pieces that matter yourself — the pages that have to convince a CTO or a founder.
- Link acquisition: choosing the targets, shaping the approach, owning the process — not just supplying articles.
- Site changes with our developers — raised, tracked through the sprint, checked after deploy.
- Visibility in AI search — AI Overviews, ChatGPT, Perplexity alongside classical rankings.
- A small content team: briefs, edits, and the quality bar, growing as the channel proves out.
Experience and skillset.
- 5-8 years in SEO and content, in-house at a SaaS company or a software.
- SEO you ran on your own company's website, not only on client accounts.
- Content you wrote yourself, and the result each piece produced.
- Leading experience: At least two people led — writers, junior SEOs, or regular freelancers.
- Organic growth you can show with real numbers on a live domain.
- Link building you shaped, and developers you worked with directly.
- Comfort writing for technical buyers — CTOs, engineering leads, founders.
- Bylines on external publications are a plus, not a requirement.
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