VP - Revenue and Business Operations
KEY RESPONSIBILITIES
Revenue & Pipeline Ownership (Top Line → Pipeline → Sales)
– Own the revenue number: accountable for QoQ top-line growth against board-approved targets across all business lines.
– Pipeline architecture: build and continuously audit the pipeline (stage definitions, coverage ratios, velocity, conversion rates) so pipeline health is a leading, not lagging, indicator.
– Sales performance: drive the sales team's forecast accuracy, win rates, deal cycle time and average deal size; personally step into strategic/escalated deals.
– Forecasting discipline: run a rolling, data-backed revenue forecast reviewed weekly with Sales leadership and monthly with the CEO/COO.
Demand Generation (BDR → Marketing)
– BDR engine: own outbound/BDR productivity — activity volume, meetings booked, SQL conversion — and keep it tightly coupled to sales capacity.
– Marketing-to-pipeline alignment: ensure Marketing's campaigns, content and channels are ROI-accountable against pipeline generated, not vanity metrics.
– Funnel handoffs: eliminate leakage at every MQL → SQL → SAL → Opportunity handoff through shared definitions and SLAs between Marketing, BDR and Sales.
Client Growth & Retention (Client Growth/Engagement → Customer WON)
– Land-and-expand: build a systematic account growth motion (upsell, cross-sell, renewal) once a client is WON, working closely with Delivery/Account teams.
– Engagement health: put NPS/CSAT, usage and relationship-health tracking in place so at-risk accounts surface early, not at renewal.
– Win reviews: run structured win/loss analysis to feed insights back into Sales, Marketing and Product positioning.
Delivery, Cost & Margin (Delivery → Costs → Margin → Bottom Line)
– Delivery linkage: partner with Delivery leadership so sold scope, staffing and utilization stay in sync — protecting both client outcomes and project economics.
– Cost discipline: own visibility into cost-to-serve and operating costs across the revenue engine (Sales, Marketing, BDR, Delivery) and flag inefficiencies proactively.
– Margin ownership: be directly accountable for gross and net margin by client/engagement, not just top-line bookings.
– Bottom-line accountability: translate revenue and cost decisions into their P&L impact and defend that impact to the CEO/COO.
Governance, Reporting & Cross-Functional Command
– Daily/weekly visibility: maintain a single source-of-truth dashboard spanning the full funnel and P&L, reviewed daily/weekly with the CEO and COO.
– Corrective action: identify breakpoints anywhere in the Top Line-to-Bottom Line chain early, and drive the cross-functional fix — not just report the problem.
– Operating rhythm: run weekly revenue/ops reviews, monthly business reviews (MBR) and quarterly business reviews (QBR) with Sales, Marketing, Finance and Delivery leads.
– Finance partnership: work hand-in-glove with Finance on budgeting, forecasting accuracy and margin reporting; act as the operating bridge between GTM and Finance.
SUCCESS METRICS / KPIS
– QoQ revenue growth vs. target
– Pipeline coverage ratio & pipeline velocity
– Sales win rate & forecast accuracy
– BDR activity-to-SQL conversion
– Marketing-sourced/influenced pipeline ROI
– Client NPS/CSAT and net revenue retention
– Cost-to-serve and delivery utilization
– Gross margin and net margin by engagement
– EBITDA / bottom-line contribution
EXPERIENCE & QUALIFICATIONS
– Experience: 10–15+ years in Revenue Operations, Sales Operations, GTM leadership or a Business Operations/Chief-of-Staff role, with direct exposure to Sales, Marketing and Finance.
– – Track record: demonstrated ownership of a full revenue funnel and P&L outcome, ideally in a technology/IT services or digital business.
– Analytical rigor: fluent in pipeline, funnel and margin analytics; comfortable building and defending dashboards, not just consuming them.
– Cross-functional influence: proven ability to align Sales, Marketing, BDR, Delivery and Finance leaders around shared metrics without formal authority over all of them.
– Executive presence: confident reporting directly to CEO/COO with daily/weekly accountability, including delivering difficult news early.
– Education: MBA or equivalent preferred; background in Business Operations, Finance, Sales or Consulting is a strong plus.
WHAT SUCCESS LOOKS LIKE
– Revenue growth is predictable, forecast accuracy is high, and there are no surprises at quarter-end — issues are surfaced and corrected weeks before they hit the number.
– Sales, Marketing, BDR, Delivery and Finance operate against one shared set of definitions and one dashboard, not five different versions of the truth.
– Margins improve or hold steady even as revenue scales, because cost-to-serve is actively managed, not discovered after the fact.
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